In essence designing an exhibition stand the first thought of mind is traffic, how does one control flow and create flow. Displaying local South African product designer Gregor Jenkins products we try to make it seem normal as if in use within its display area, creating comfort to the eye.
Access is introduced from all four corners, by walking in any direction we are able to view all products displayed. Raised on a low pedestal one can easily approach and interact with work displayed.
The concept of linear lines crossing at varied angles houses the products and more importantly the mindset of the viewer, by blocking off all external distractions. The red bold bulk heads and feature walls are mirrored on the floor pattern, in effect trying to create a opened cage, the kind of cage you want to be in.
Personally I portray exhibition design to be temporary rage of creativity, this a designer should not afraid to use open flare, a crazy taste to distract people from their surroundings and draw them into your world. This luring traffic and allowing the clients work to be a highlight.
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